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Name: Boston matrix
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The Boston Matrix is a model which helps businesses analyse their portfolio of businesses and brands. The Boston Matrix is a popular tool used in marketing. Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio. The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by. The growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in to help corporations to analyze their.
Like Ansoff's matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by the large US consulting group and is. The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 's. It is based on. A commonly used analysis tools for this purpose is the Boston Matrix, also referred to BCG Analysis or Boston Box. You may be familiar with such terms as ' cash.
It is a 2×2 matrix, plotting market share against market growth. The BCG matrix should help you think about the portfolio of products and services that you offer. A BCG matrix helps organizations figure out which areas of their business deserve more resources and investment. The BCG Matrix is a corporate planning tool that identifies four types of portfolio units. Find out how to use it with Strategic Management Insight.